Warmtheheart185Successful Assistance Program Goes Statewide and Warms the Homes (and Hearts) of More Delawareans


(DOVER, DE / WILMINGTON, DE; November 24, 2009) — Despite recent reports that charitable giving is at an all-time low, one local organization announced today that instead of cutting back, they will be expanding their program, providing critical home heating assistance to needy families throughout Delaware.

Over the past four years, Warm the Heart — a non-profit organization based in Wilmington, DE — has provided more than 50 heating units and upgraded dozens of older and inefficient furnaces FREE OF CHARGE for low-income families in New Castle County, DE. This year, Warm the Heart will expand the program statewide, offering families in Kent and Sussex Counties as well the opportunity to apply for assistance.

At two news conferences today — one in Dover and one in Wilmington — Mark Aitken, co-owner of Horizon Services,Inc. and founder of Warm the Heart, was joined by Delaware Governer Jack Markell, New Castle County Executive Chris Coons and Wilmington Mayor James Baker, all of whom support the Warm the Heart program and have committed to establishing application drop-off sites throughout the State of Delaware at community centers, local non-profits, libraries and government service centers.

“Five years ago, we started this program because we saw too many families struggling to make ends meet, and as a result, resorting to dangerous heating alternatives because they didn’t have the means to either replace or fix their furnaces,” said Aitken. “Today, times are even tougher and more families throughout Delaware are finding themselves in difficult financial situations. I’m proud of what we have done in the past, but committed to providing even more Delawareans with home and heat as the cold winter approaches.”


In Wilmington, DE, Mark Aitken -- co-owner of Horizon Services and President of the Warm the Heart Foundation -- explains the mission of this year's Warm the Heart campaign to distribute 14 free furnaces to needy Delaware families. With him are (l to r) Glenn Moore, regional vice-president at Delmarva Power; Chris Coons, New Castle County Executive; and Mayor James Baker of Wilmington.

“Delaware is a state of neighbors and we come together to help each other,” Governor Markell said. ” It warms my heart to see the business community and government agencies working together to build a better Delaware.”

Applications for Warm the Heart will be available beginning December 1, 2009 at more than twenty sites throughout Delaware. At the beginning January, an independent committee comprised of representatives from a variety of local non-profits will review the applications and select recipients of the new heating systems. It is expected that fourteen brand new high-efficiency units will be installed in Delaware homes and dozens of older units will be upgraded and fixed FREE OF CHARGE.

“While many of us take for granted having a warm home during the winter months, too many households go without heat or depend upon unsafe methods to stay warm,” said New Castle County Executive Chris Coons. “Over the past four years, the Warm the Heart program has helped dozens of News Castle County residents who lacked adequate heat by installing new heating systems free of charge. I am proud to once again partner with Horizon Services and Delmarva Power to promote the Warm the Heart program by reaching out to those in need of safe and dependable heat.”

“The Warm the Heart program immediately and profoundly improves the quality of life of those Wilmington residents selected to receive new or upgraded heating systems,” said Mayor Baker. “Our city’s aging housing stock combined with a high percentage of low-income residents make the winter months difficult for many Wilmington families. I highly commend Horizon Services for their generosity and community spirit.”

Aitken also thanked his corporate partners at Warm the Heart, including Delmarva Power and Lennox. “The good folks at these businesses didn’t hesitate when we called them seeking assistance,” he said. “They are not only smart business people and good corporate citizens, they are decent human beings who genuinely care about the plight of others. Amid all the talk about what is wrong with corporate America, these people are a shining example of what is right with it.”

Applications for Warm the Heart‘s 2009/2010 campaign can be picked up and dropped off at more than two dozen locations throughout Delaware. View a complete list at www.warmtheheart.org.

Tax-deductible contributions can be made year-round to:

Warm the Heart
c/o Horizon Services, Inc.
320 Century Blvd.
Wilmington, DE 19808

Potential corporate sponsors or groups interested in supporting Warm the Heart can call (302) 762-1200 or email info@warmtheheart.org.

Warm The Heart Press Conference Highlights…


Charles Short of Minquadale, DE tells members of the press his personal tale of how Warm the Heart came to his aid when he badly needed a new furnace during Winter 2008.


In Dover, Delaware Governor Jack Markell congratulates Warm the Heart for expanding the free furnace program to include needy families in Kent and Sussex Counties as well as New Castle County.


Wilmington Mayor James M. Baker explains how the Warm the Heart program has touched the lives of Wilmington residents over the last five years.


Warm the Heart 2009/2010 applicants should look for these boxes at application drop-off sites throughout the state of Delaware including: community centers, libraries and local government offices.

About Horizon Services:
Horizon Services is the Delaware Valley’s leading plumbing, heating, air conditioning, drain cleaning and sewer & water line replacement services company, providing repair, maintenance, sales and installation to homeowners and businesses in Delaware (New Castle County, Kent County), Pennsylvania (Delaware County, Chester County, Montgomery County, The Main Line) and Maryland (Cecil County). Horizon Services is headquartered in Wilmington, DE with additional offices in Exton, PA. Website: http://www.horizonservicesinc.com.


About Warm The Heart:
Warm The Heart is a not-for-profit organization that exists as a means to provide replacement furnaces to needy families in the state of Delaware who are not able to afford them on their own this winter. Founded by the employees of Horizon Services, Inc. in 2005, Warm the Heart was created to deliver necessary relief to less fortunate families who might otherwise ignore the potential life threatening issues of a faulty heating system and ease the pain of increasing utility bills by replacing old and damaged furnaces with new, high-efficiency heaters. To date, Warm the Heart has donated brand new furnaces for over 50 needy Delaware families and will purchase and install an additional 14 new furnaces in 2009/2010. Website: http://www.warmtheheart.org.


Media Contact:
Margaret Aitken
(302) 419-4334




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